MCL Sustainable Solutions – A Story of Success
MCL Sustainable Solutions is a story of success, the result of hard work and dedication. MCL prides itself on the legacies of its founders and the loyalty, hard work and steadfastness of its employees. The fouoding family was known for going above and beyond to care for its customers, and many people in the greater Toronto area still tell stories of the founders’ extraordinary customer service. Sons Michael and Warren have carried this dedicated spirit and hard work ethic into their own adult lives, a fact reflected in the company’s continued success.
Established in December 1973 by Hartley (Hart) Jacobs and his wife Ruth, Mister Chemical Ltd. (MCL) saw its beginnings in the basement of the Jacobs’ home, utilizing the family station wagon as the delivery vehicle.
At that time, the husband and wife team sold only four products: Instant D-Zolv Gel (an effective industrial strength baseboard stripper); D-Zolv Green (a non-ammoniated stripper); Perfect Shield Sealer, and Wet-Look Reflex No-Slip Floor Gloss. Focusing on government and large corporate contracts, Hart conducted demonstrations to show the superiority of his products over others available on the market. While visiting with clients, he found them requesting related cleaning supplies, such as mops, buckets and wringers, which he promptly added to his product offering. This ultimately led MCL to diversify to equipment, such as auto scrubbers, floor polishers, burnishers, vacuums and carpet extractors. From its initial four products, MCL’s offerings have expanded to more than 8,000 SKU’s.
Hart and Ruth’s vision continues. Family members can still be found in the warehouse providing guidance to the staff and checking prepared orders. Their son Michael joined the firm in 1990 and is president. As a registered microbiologist, his chemical knowledge enabled the company to offer expertise in the areas of community health and facility infection control. Michael still volunteers his time assisting customers with their challenges and frequently, he can be found providing midnight demonstrations at various locations. Michael’s brother, Warren, earned his MBA degree at the University of Toronto. Subsequently, in 1997, he joined the firm as marketing manager, working his way to his current position as CEO, helping to lay the groundwork to enable growth in new markets.
With a solid customer-oriented administrative staff, MCL has seen its business flourish. In 1995, Mister Chemical North Bay was established to service the company’s growing number of customers in northern Ontario. Then, in 1998, the company outgrew its facility in Richmond Hill and purchased its first building. Its current facility boasts more than 43,000 square feet of space. This new corporate head office features a 4,000 square-foot showroom with products displayed by manufacturer, and ample space for in-class and hands-on training. Seminars accommodating hundreds of people are frequently held on site. The facility is open to the public and exhibits many of the thousands of items in MCL’s inventory. As well as spanning all areas of sanitary maintenance and equipment, MCL also carries indoor-outdoor property maintenance products and a wide range of professional garden tools, landscape equipment and safety supplies.
With complete customer service in mind, MCL has a full-time service department that repairs all makes of vacuums, polishers, carpet extractors, sweepers, auto scrubbers, etc. As an authorized repair-depot for many of the major manufacturers, warranty work can be performed regardless of where the equipment was purchased. Preventative maintenance programs and post-sale service are solution for potential problems and ensure that customers get the full value for their investment dollars.
On-site training programs are another way to maximize product use. MCL is committed to ensuring that products purchased are used in the safest and most cost-effective manner. Field representatives will work with clients on-site to develop best programs for each unique requirement. Complimentary assessments of any facility are available.
AN INDUSTRY LEADER
With the infrastructure of the industry’s best facilities in place, and veteran leadership to help steer the course, Michael and Warren look to the future with great optimism. But to get there, the company needed to invest. MCL has continually invested in computer systems that would transform the way business was done, allowing the company to customize its technology to suit the ever-changing needs of the business. These upgrades would change the way inventory was managed, orders were placed, and deliveries fulfilled. While employee training has always been of paramount importance to the company and key to their success, technology created the need to catapult an already-strong training program to a new level.
A FUTURE WITH MCL
In addition to technological advances, recent trends include going “GREEN,” with products that not only have a low impact on the environment, but keep the worker’s health in mind. In 2014 Michael ensured that the most recent facility was a benchmark for the design, construction, and operation of green buildings. Today, MCL’s marketplace continues to grow. MCL Sustainable Solutions has enjoyed tremendous growth over 43 years by serving and adjusting to the needs of the customers, investing in technology, and by utilizing the finest facilities in the industry. But it is truly the loyal employees behind the scenes who understand the MCL way. These are the people who are dedicated, who care, and who benefited from the veterans who went before them. These are the folks who have passed down the “secret” code of conduct, and who have embraced a unique and distinctly Canadian opportunity, to call MCL home.
MCL Sustainable Solutions employs over 45 people and is still family owned.